Seemingly overnight, Robinhood was thrust into the global spotlight, making weekly headlines for better or worse. As they sought to expand, the brand needed to take charge over its own narrative, getting back to its roots of putting control in the hands of retail investors. Revisiting their position in the marketplace, a brand campaign was developed against a backdrop of how the balance of power was shifting in favor of everyday investors. Robinhood provides a complete suite of tools, individual investors provide the money making ideas. Together, markets can be moved.