Corona is a one of America’s most loved beers. However, unlike the other big beer brands, it’s viewed more as a special occasion beer rather than an everyday beer. Its idealic quiet beach life image can feel detached from people’s everyday lives. A brand campaign was created to expand the beer brand’s “fine life” mentality to include the people you most want to chill with on a daily basis. After all, Corona is about enjoying life. Sure, a beer and a beach help. But really, all you need are people to shoot the breeze with.